Bloom Hotels - Motion Graphic Video
The Challenge
Build a complete motion design system for a brand launch | scalable, consistent, cinematic.
Deliverables
Brand film, motion guidelines, 60+ animated assets
Timeline
6 weeks
Start Similar Project
A brand undergoing a major transformation needed more than a logo refresh | they needed a complete motion identity. From the hero brand film to lower thirds and social templates, every moving element needed to feel cohesive and premium.
Approach
We developed a systematic approach starting with motion principles | easing, timing, transitions | before creating any assets. This ensured consistency across the 60+ deliverables. The hero film was developed through storyboards, animatics, and iterative refinement.
Outcome
The final motion system included a 90-second brand film, a motion guidelines document, and 60+ production-ready animated assets ranging from social media templates to broadcast-ready lower-thirds.
