Yakult - 3D Animation TV commercial

A premium skincare brand was launching their flagship serum and needed hero imagery for their campaign | across digital, e-commerce, and print. Traditional photography would have required multiple shoots across months. We delivered everything in 2 weeks.

Approach

Starting from the brand's packaging dielines, we built photorealistic 3D models of each product variant. We then developed a series of lighting environments that communicated luxury, purity, and efficacy | each tailored to different campaign placements.

Three short-form films were created to capture the product's hero ingredients in motion | microscopic textures and fluid dynamics rendered with cinematic precision.

Outcome

The final campaign assets were indistinguishable from photography. The brand's creative director noted the CGI was "more beautiful than what photography could achieve" | and the campaign outperformed all previous launches.